Software Pricing
How Much Does EZLynx Cost?
EZLynx has historically been more transparent about pricing than competitors like Applied Epic or Indio. Its cost structure is modular — you pay for the base platform plus additional modules. Here is what agencies report paying and how those costs add up.
EZLynx pricing structure
Base platform: ~$200–$400/month
The EZLynx base platform includes personal lines comparative rating and basic agency management. Pricing depends on agency size and negotiation. Small agencies with 1–3 users typically see $200–$400/month for the base tier.
Add-on modules increase total cost significantly
EZLynx charges separately for modules including Client Center (client-facing portal), Commercial Lines (commercial submission tools), Email Marketing, and the AMS component. Agencies that need multiple modules commonly end up at $500–$1,000+/month once add-ons are included.
Commercial module is an additional charge
Commercial lines features are not included in the base EZLynx platform — they are an additional module. Agents who primarily write commercial and add the commercial module on top of the base platform often question the value, since the commercial capabilities are limited compared to purpose-built commercial tools.
Per-seat pricing for additional users
Adding producers or CSRs increases the monthly cost. Agencies report $50–$150+ per additional seat depending on their plan and the modules licensed.
Is EZLynx worth the cost for commercial lines agents?
EZLynx is cost-effective for agencies that write primarily personal lines — auto, home, renters — where comparative rating is the core workflow. For those agencies, EZLynx delivers strong value on its base product.
For agencies writing commercial accounts, the value proposition weakens: you pay for the base personal lines platform plus the commercial add-on, and still do not get digital client intake, industry-specific questions, or true ACORD auto-fill from intake responses. Many commercial agents find they are paying EZLynx for personal lines rating and then using separate tools for their commercial workflow.
Starting price
$49/month
~$200–$400/month base
Commercial lines add-on
Included
Extra cost
Commercial client intake link
✓
—
Industry-specific intake questions
✓ (29 templates)
—
ACORD auto-fill from intake
✓
Partial / manual
Personal lines comparative rating
—
✓ (core product)
Free trial
✓ Self-serve
Demo required
Built for commercial from day one — starting at $49/month
No add-on modules needed. Commercial intake, ACORD forms, and submission tracking all included.